Save the Sea Kittens- Or, The Stupidest Ad Campaign Ever

My buddy Tamara has shared what may be the least well-considered ad campaign ever, PETA’s “Save the Sea Kittens”. This stuff is so silly, I can only really quote PETA:

People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.

PETA’s solution is, of course, to call them “Sea Kittens”, because this is of course going to fool everyone into caring about FISH. PETA would like to share interesting facts about fish in an effort to discourage fishing. Hey, don’t get me wrong- overfishing is bad, mmkay? I’m not trying to underplay that. Well-prepared fish is delicious and usually healthy in moderation- mercury kills, kids! And US citizens are eating more of it. Alternatives to fishing should be sought (which is not the same as not eating fish). But trying to change people’s mindset by sprinkling ridiculous terms throughout your otherwise pseudo-factual rhetoric is just silly. You’re Doing it Wrong, PETA.

So very kitten-like
Fish: The Kittens of the Sea

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One Comment

  1. Posted August 6, 2010 at 9:36 pm Permalink

    Awww sea kittens!

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